Hi, I'm Andy! I am an expert in Agile software design and engineering for mobile, web, and desktop with over 15 years of digital know-how and experience in a wide variety of industries and disciplines. I work with everything from front-end UX/UI design and implementation to server-side and infrastructure development, and everywhere in between.

For me, Agile is simply a philosophy of engineering and design that means moving quickly and adapting to change. My approach uses Agile as a toolkit rather than a rigid framework to create a customised set of processes serving the business by optimising the development SDLC and bringing stakeholders together to deliver quality-driven, data-driven, technical excellence.


Executive Producer at Electric Elephant Games Ltd

February 2019 - Present

Managed the software development life cycle end-to-end, created processes from scratch to transform game development into an efficient operation. Worked with publishers and platforms to develop good relationships between external entities and Sri Lanka based studio. Selected games include: Volsunga, Joker Jackpots, Dragon Strike, Space Spins.

Senior Project Manager at Product Madness (UK) Ltd

October 2013 - November 2018

Managed project strategy and operations for Scrum teams of developers, artists, BAs, QA, and product managers in a Waterfall environment. Established most of the Standard Operating Procedures for the business, and Pioneered Mentorship Programme. Selected projects included:

Heart of Vegas, a Social Casino on Facebook, web & mobile

The #1 social casino in Australia and one of Facebook’s “best new games of 2013”. My role was leading the team, planning new features and scaling of the application.

Lightning Link Casino, a mobile Social Casino

A meta-game social casino built on Aristocrat’s legendary hold-and-spin title. I took an existing team and applied the Agile toolkit from Heart of Vegas to get development back on track and launch the game.

FaFaFa Gold, a mobile Social Casino for APAC

Tailored for the APAC market with localisation into several East Asian languages and currencies, bringing the Macau experience to mobile. I ran a small, elite “special-forces” Scrum squad to turn this product out in under 5 months.

Head of Technical at Cyber Interactive Ltd

June 2010 - October 2013

Managed a studio of developers and artists to deliver CMS, eCommerce, eLearning, and onboarding management web applications. Also responsible for client account management, finance and budgeting, hiring, and pitching for new work. Clients included Aviva, Forest Laboratories, NHS, RBS/Halifax, SanDisk, and selected projects include:

ELI, an Onboarding system on web & mobile

An intuitive onboarding platform, initially for a single customer then white-labeled. I gathered requirements, pitched for customer, managed the development team, and launched the product. With client CA3.

SanDisk's Flash Memory Quiz, an eLearning platform for web (Flash & HTML5)

A multi-lingual Flash website for training SanDisk sales staff, later converted into HTML5 using bleeding edge technologies to maintain the rich-content feel of Flash. I pitched for the work,, managed and hired the team, managed client relationships and budgets, and launched the product. With client SMP.

Web Manager at Creative Consortium Ltd

August 2007 - June 2010

Managed a team of web and print designers in a boutique agency specialising in pharma and biotech. Also responsible for budgeting, pitching for new work, DevOps, and occasionally some coding work. Clients included AXA, Boehringer-Ingelheim, Novo Nordisk, Ogilvy Healthworld, Pfizer, Sanofi, and selected projects include:

It's What You Gain, a Patient Support Programme for web & telephone

An interactive consumer facing website supporting weight-loss drug Acomplia. Integrated with telephone services (run by AXA Nurses) via VPN synchronising data so patients could use website, phone service, or both. I lead the development team, supported the tech architecture, and managed client relationships.

Sole Trader (self employed)

January 2006 - August 2008

Freelance IT solutions. Contracts included: web development using PHP, JavaScript, CSS, Drupal and Joomla; small-scale eCommerce websites including PayPal integration; IT and networking support.

Honours and Awards


Core Competencies

Key Skills

Technical Knowledge

Industry Knowledge

Tools & Technologies


Bachelor of Arts: Philosophy (First Class, with Honours)

University of Roehampton, London (2008)

Philosophy Society Co-President & Student Representative for Philosophy


Dissertation Topics